SKP
EcoVue | Eco-friendly Food Packaging
SKP is a local food packaging distributor and sells various packaging products ranging from utensils to household items. The objective of creating this entirely new website is for SKP to be able to distinguish its environmental friendly food packaging products, and aims to educate users on SKP's efforts in sustaining an environmental friendly world.
As the EcoVue product series focuses on biodegradable and sustainable food packaging, the information and overall theme to be presented to users are considerably different as compared to their main SKP website. This became a challenge to draft and plan out as there were these considerations to be made:
❌ Comprehensive information, but yet easily digested without information overload
❌ Focusing on product priority, so that conversions to product purchases are more likely
After deciding and thinking through these design challenges, I came out and took these actions to solve these issues above.
✅ To have icons alongside short descriptions to explain the benefits of using SKP EcoVue's food packaging products
✅ Placement of popular products to be directly below the main hero banner, such that it will attract users directly to view the products, which will have a higher chance of them clicking in and viewing those products, which will lead to a possibility of buying.
If there were future improvements to the website, the changes that I would make (non-client input):
💭 To be able to have a gallery to view the environmental efforts that SKP is currently implementing, and also links to environmental services if users wish to help or volunteer in any way
💭 A short writeup of how the EcoVue product line came about, and how the design came about for products would be interesting
